Privacy & Cookie Policy

Launch My Local Site ("we", "us", "our") is committed to protecting your privacy. This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal data when you use our website and services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy should be read alongside our Terms & Conditions.

1. What Data We Collect

We collect personal data that you provide to us directly through our website, particularly via the package builder form. This may include:

• Contact information: Your name, email address, and phone number.
• Business details: Your business name, business type, location, service areas, and a description of the services you offer.
• Website preferences: Your chosen package options, extras, tone of voice preferences, and any additional information you provide about what you would like on your website.
• Communication records: The content of emails and messages exchanged between us during the build and management of your website.
• Payment information: Payment details are processed securely through our payment provider. We do not store your full card details on our systems.

We may also collect limited technical data automatically when you visit our website, including your IP address, browser type, operating system, and pages visited. This is described further in the Cookies section below.

2. How We Use Your Data

We use the personal data we collect to:

• Prepare quotes and build your website based on the information you provide.
• Write tailored website copy and design pages for your business.
• Communicate with you about your website, including updates, review requests, and support queries.
• Process payments and manage your account.
• Register and manage your domain name and hosting.
• Submit your website to search engines (such as Google) on your behalf.
• Improve our service and website based on aggregated, anonymised usage data.

We will never use your personal data for purposes unrelated to the service we provide to you.

3. Legal Basis for Processing

Under the UK GDPR, we process your personal data on the following legal bases:

• Contract performance: Processing your data is necessary to fulfil our contract with you, including building your website, managing your hosting, and providing ongoing support.
• Legitimate interest: We have a legitimate interest in communicating with you about our service, improving our website and offerings, and ensuring the security of our systems. We balance these interests against your rights and freedoms.
• Consent: Where we rely on consent (for example, for non-essential cookies or marketing communications), you may withdraw your consent at any time by contacting us.
• Legal obligation: We may process data where required to comply with a legal obligation, such as maintaining financial records.

4. Data Sharing

We do not sell, rent, or trade your personal data to any third party.

We may share your data with trusted third-party service providers who assist us in delivering the service, including:

• Hosting providers: To host your website and store data securely.
• Domain registrars: To register and manage your domain name on your behalf.
• Payment processors: To process your payments securely.
• Email service providers: To send you service-related communications.

All third-party providers we work with are required to handle your data in accordance with applicable data protection laws. We only share the minimum data necessary for them to perform their services.

We may also disclose your data if required to do so by law or in response to a valid legal request from a public authority.

5. Cookies

Cookies are small text files placed on your device when you visit a website. We use cookies to help our website function correctly and to understand how visitors use our site.

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as submitting a form or setting your cookie preferences.

Analytics Cookies

We may use analytics cookies (such as Google Analytics or similar tools) to collect anonymised data about how visitors use our website. This helps us understand which pages are most popular and improve our site. Analytics cookies are only set with your consent.

Where analytics cookies are used, we configure them to anonymise IP addresses and do not allow the analytics provider to use the data for their own purposes.

Managing Cookies

When you first visit our website, you will be presented with a cookie consent banner where you can choose which cookies to accept. You can change your cookie preferences at any time through your browser settings. Please note that disabling essential cookies may affect the functionality of our website.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

• Active customers: We retain your data for the duration of your plan and for a reasonable period afterward to handle any follow-up queries.
• Quotes not converted: If you request a quote but do not proceed, we will retain your data for up to 12 months to allow us to follow up, after which it will be securely deleted unless you ask us to retain it.
• After plan termination: Following termination of your plan, we will retain your data for up to 6 years where necessary to comply with legal, accounting, or regulatory requirements.
• Communication records: Emails and messages are retained for the duration of your plan and for up to 12 months after termination.

When data is no longer required, it will be securely deleted or anonymised.

7. Your Rights Under UK GDPR

Under the UK GDPR, you have the following rights in relation to your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct any inaccurate or incomplete data.
• Right to erasure: You can ask us to delete your personal data, subject to certain legal exceptions.
• Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
• Right to data portability: You can request your data in a structured, commonly used format so you can transfer it to another provider.
• Right to object: You can object to processing based on legitimate interest or for direct marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us using the details below. We will respond to your request within one month, as required by law.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include encryption of data in transit, secure storage, access controls, and regular review of our security practices.

While we take all reasonable precautions, no method of transmission or storage is completely secure. If you become aware of any security issue, please contact us immediately.

9. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we will notify you by email or by placing a notice on our website.

We encourage you to review this policy periodically. The "Last updated" date at the top of this page indicates when the policy was last revised.

10. Contact Information

If you have any questions about this Privacy & Cookie Policy, wish to exercise your data rights, or have any concerns about how we handle your data, please contact us:

This policy applies to the Launch My Local Site website and services only. Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.